Here's a recap for those of you just discovering Rule # 1.
The key to Rule #1 investing is certainty. You are certain to
make money if you buy a wonderful business at an attractive price. To
know that all we need are 4 M's:
MEANING
Every business is about something. Make sure you know
what that something is. What does this business mean? What does it
do? And does it match your values? This M is about understanding the
business enough to know you like it for the long haul. [Reading:
Annual reports and 10K on the business website.]
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