"You want to get rich in the stock market? You want to understand which stocks have the best chance of making you Big Money? You can’t figure it out? Phil Town’s got you covered. RULE #1 may be the clearest, best book out there to get you on the path to riches."
— James J. Cramer, host of CNBC’s “Mad Money” and Markets Commentator, thestreet.com
"RULE #1's common-sense, pragmatic approach is money in the bank. This step-by-step guide is methodically researched and terrifically accessible… Can you really beat the mutual fund mangers and so-called experts at their own game? Hell yes!"
— Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund, and regular contributor to Fox News Channel
What's the surest path to financial security?
Historically stocks have outperformed every other type of investment in the past 100 years. That’s true. But within that time frame, the market as a whole has flat-lined for periods of 20 years or longer.
One of those 20-year stretches might be right around the corner. So unless you’re planning to live to 120, you may not see a positive return on your portfolio.
Mutual Funds are no guarantee against loss. And those that DO make a positive rate of return often earn around 4-6% — barely keeping pace with inflation.
To be financially secure in your retirement, you need something more effective — something guaranteed to protect your principal and earn you a solid rate of return...
That's Rule #1 by Phil Town.
Rule #1, as famed investor Warren Buffett will tell you, is don’t lose money. By an intriguing process that Phil clarifies in his book, not losing money results in making more money than you ever imagined.
It essentially comes down to buying shares of companies only when the numbers—and the intangibles—are on your side.
If that sounds too good to be true, it’s because the method Phil Town explains and that has worked for the most successful investors for the past 100 years.
- Part of the secret is thinking like a business owner rather than a stock investor.
- Part is taking advantage of today’s new Internet tools that drastically reduce the “homework factor.” (We’re talking a few minutes, tops.)
- Part is knowing the only 5 numbers that really count in valuing a potential investment.
- And part—maybe the most important part—is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar’s worth of a business.
The basic formula behind Rule #1 is simple — much like shopping.
- Find a wonderful business you understand
- Know what it’s worth – exactly what it’s worth – by predicting its future stock price
- Buy it at 50% off... and sell at full price when the market corrects its value
- Repeat until very rich
In Rule #1 Phil Town gives you an easy-to-read road map to:
- Set up a brokerage account
- Utilize the Internet to access the same market data the big guys on Wall Street use
- Set up a Watch List of wonderful businesses you want to buy
- Read signals that say "Buy" and "Sell"
- Achieve a guaranteed 15% or better rate of return on your investments
Whether you’re a nurse, a cook, a semi-retired teacher… your age and experience don’t matter. The Rule is simple to follow and takes just 15 minutes of your time every week — leaving you plenty of time to live your life!
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