In keeping with some sort of theme here at the beginning of 2008, I took a look at Forbes Best 400 Businesses list with a focus on the ‘honor roll’ list of the 29 best.
Usually when you read about the best picks for next year, what you don’t see is something about the value of the business. In fairness, Forbes isn’t telling us that these businesses are on sale. Just that they are really good businesses and have performed well in the past. Still, since we are paying for something when we buy a stock, doesn’t it seem odd that you almost never read a discussion of what the stock is worth?
This may be a throwback to a very influential old school theory of valuation that was taught in almost all business schools for thirty years… right up until recently… and it is still defended by some real old school econ profs.
The theory is that in a large marketplace where all the information is known about the things that are on sale, the price of the things being sold is what they are worth. The reasoning goes that since everyone knows everything, there is no reason that anyone would pay too much or take too little. In this perfect marketplace, price equals value.
The marketplace that was held up as the ideal market for this theory is the stock market, and the proof that it is correct is that the professionals who manage mutual funds almost never beat the market returns over any long period of time. The logic is that since the pros can’t beat the market, the market must be pricing things perfectly.
Good argument if it wasn’t for one small thing: the pros ARE the market.
They control so much stock in any given investment that the price of the stock goes down when they sell and goes up when they buy. Also, almost all fund managers own hundreds of stocks at any one time. If you own hundreds of stocks, you are the market.
This theory is further discomforted by the fact that individual
investors like Warren Buffett, Eddie Lampert, Bill Ruane, Bill Nygren
and many more like them do beat the market, and not by just a little.
They slaughter the market. $10,000 invested in the market in 1969 is
now worth $134,000. The same $10,000 with Buffett in 1969 and held to
today would be now be worth $44 Million.
That difference demands that we learn what Buffett knows. And what Buffett knows is that when you buy a wonderful business at a great price, you are certain to make money. This is the essence of Rule #1 style investing.
So let’s take a look Rule #1 style at what look like the best
businesses in America for 2008, according to Forbes.
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