Stockpiling anything is about knowing you have a long term durable business with a big protective moat. The 'knowing' part of the equation is what slips by many wanna-be investors.
In Rule #1 I suggested trading a stock with technical signals to avoid the problem, essentially, of 'knowing'. Or rather, not knowing is more accurate. You give away some of the profit and sometimes all of the profit when you use technical signals in exchange for not violating Rule #1 - 'Don't lose money'. You get in with the Big Guys. You get out with the Big Guys. You screw up the 'knowing' and the tools get you clear of the plane wreck. Pretty nice trade off so you can sleep at night.
The problem is, you get cranking on tools in a down market like this one and you get the 'death of a thousand cuts'. You go in on green and right away, mostly because you bought in, the stock price goes down. You get out on red. You wait. It goes up. You get in on Green and it goes down because you bought it again (as you dang well knew it would. "See honey, I told you it would do that.")
In THIS market there is a better way. In fact, if you don't like investing, in all markets there is a better way: Stockpiling.
Payback Time, my new book, is coming out on March 2. Go over to
PaybackTime.com and order and I'll hook you up with some cool freebies. What it's about is how to load up the truck, or stockpile, a bigger and bigger bunch of ownership in a few businesses you truly believe in.
And that is the key. You've got to know what you can know and what you can't. So let's get back to
Google. What can you know? Lots of stuff. What's more important is what you can't know. You, unless you have a real insight into technology, can't know where this business will be in 20 years. It has a new business model that is just crushing competition everywhere, but is it sustainable? How fast will they grow? Is this Microsoft in 1985? Is this Yahoo in 1999? You've got to know if you're going to load up on Google every time you get a chance. You have to know that this business will be around to support your family in 20 years. And you've got to know what it's worth. And you've got to know if you don't know, or can't know, those things.
I love Google. What an amazing business. But I don't know how to know those things I have to know to stockpile Google. Of course, I can buy it in my risky biz account. Take 10% of your portfolio and have some fun with it on potential awesome long term winners that you just can't know what you have to know about. But I can't see putting 20% to 50% of my net worth in a business that could be gone in ten years because of some new technology revolution.
Yes, it could be a forever huge moat gigantic wonderful business. But personally I can't get enough of a grip on it to say I know it. I'm just not certain. So it (and companies like Garmin, which I also really like) are relegated to the risky side of
investing, no matter how good they look today.
Now go play,
Phil Town
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